Built in 1927, the Kress Building is a
classically styled commercial building most influenced by the Beaux-Arts
style. It was continuously used as a five-and-dime store until closed by
S. H. Kress & Company around 1981. The Kress Building was built by
Samuel H. Kress, founder of the S. H. Kress chain of five and dime stores.
Mr. Kress retained an architectural staff to design many of his buildings,
although the architect of St. Petersburg's Kress Building is unknown. The
five-and-dime store, a concept conceived by F.W. Woolworth in 1897, had an
immediate impact on the downtown scene. The downtowns of the 1920s and
1930s, including St. Petersburg’s, were vibrant places of great activity
with the five-and-dime store at the center of this activity. These stores
offered not only shopping, but also lunch counters and places to
socialize. Their popularity was apparent by the number of competing
five-and-dimes that could be found in a single downtown. F.W. Woolworth's
would be joined by J.G. McCrory's, S.S. Kresge's and S.H. Kress and Co.
Indeed, in St. Petersburg, the Kress Building was located next to J.G.
McCrory's. Today uses in the building are a mixture of offices and
services.
The Beaux-Arts style, as evidenced by the
State Theater and the Mirror Lake Library, is a highly ornamental style of
architecture that originated from the Ecole des beaux-arts. It
emphasizes a strongly symmetrical facade and may feature classical
detailing, such as the egg-and-dart molding and dentils found on the Kress
Building. Although the Kress Building is not an elaborately decorative
building, it does feature the figure sculpture (urns, brackets) along the
parapet that is so common with the Beaux-Arts style, in addition to be
clad with glazed terra cotta tile. That the building is less ornamental
shows some influence from the Commercial style, a style popular for five
to sixteen-story commercial buildings during the 1910's in large cities.
The Commercial style emphasized large glass expanses and subordinate
ornamentation.
The Kress Building is a four-story (plus
basement and mezzanine) masonry building with a spread footing foundation.
The ground floor facade of the building is extra long, accounting for the
mezzanine level within the building. It features a largely glass expanse
on both the southern (front) and western exposures. The front entrance
consists of two plain commercial glass doors topped by a multi-light
transom window and flanked by two concrete block piers. The upper three
levels of the south elevation are clearly more classical in design than
the ground/mezzanine level. Separating the ground floor and mezzanine from
the upper portion of the building is a classical decorative string course
featuring an acanthus leaf pattern. Decorative recessed panels run
horizontally between the windows, separating each floor. A decorative
cornice is located above the fourth floor and is detailed with
egg-and-dart molding over dentils among other classical ornamentation. The
cornice is topped by a classically detailed parapet featuring a central
raised portion containing the name "Kress" flanked by two urns
and two decorative brackets. The western facade of the Kress Building is
similar in detail to the south (front) facade, excluding the main
entrance. A small side entrance is located at the northern end of this
western facade. The upper three floors are divided into eight bays with
identical ornamentation as that on the front; the parapet level also
features the central raised portion with the "Kress" name. |