Built in 1928, the Snell Arcade is a fine
example of Mediterranean Revival architecture and was listed on the
National Register of Historic Places in 1982. The property is significant
for its association with C. Perry Snell, who was instrumental in the
development of St. Petersburg in the early part of the twentieth century
and Richard Kiehnel, a noteworthy architect who is reputed to have
inaugurated the Mediterranean Revival style in Florida.
C Perry Snell was an important early figure in the development of the
community. Born in Kentucky in 1869, and working as a druggist, Snell
would vacation to St. Petersburg, where he would continuously purchase
property, eventually moving to the city full time in 1904. In 1905 he
began his second profession – that of a real estate developer – and
his list achievements in the field are indeed impressive. Generally, Snell
developed most of the property east of Fourth Street and Fifth Avenue
North to the northern limit of Snell Isle. In addition, he and his
associates developed much of the land around Mirror Lake and Crescent
Lake. Quickly establishing his properties as premier status residential
areas, Snell gave them prestigious names such as Bayfront, North Shore and
Granada Terrace. In 1925, amidst the boom period, he began Snell Isle –
one of his most significant developments in St. Petersburg – an
impressive series of homes in Spanish and Italian architectural style.
The Snell Arcade is also significant for its association with the
Mediterranean Revival style and with Richard Kiehnel its architect through
whose work on El Jardin (National Register, 1974) in Miami in 1917
Mediterranean Revival first emerged in Florida. Designing the mansion for
a Pittsburgh steel tycoon, Kiehnel departed from the Mission style that
had only recently made its appearance in Florida in Homestead’s 1914
Public School and wrought an elaborate antiquity into the house using
aging techniques to get the desired effect. Kiehnel would elevate Pinellas
County’s association with Mediterranean Revival through his designs of
the Rolyat Hotel in Gulfport (now Stetson College of Law) and of course
the Snell Arcade.
Significant exterior features reflective of the style on the Snell
Arcade include polychromatic architectural terra cotta, the copper canopy
which shades the first floor, and the use of Florida keystone as an
exterior fabric. The terra-cotta skin begins at the second floor with a
band of detailing that includes Italianate rounders with a foliated design
on each side of the window sill. Windows on the south, east and north are
paired with a twisted column pilaster and foliated capital between. Below
the window sill at the third floor, there is a bas-relief detail continued
on all three sides of the building interrupted only by the thickened wall
of the tower. This same detail is repeated on the copper canopy fascia. On
each side of the south Arcade entry are terra-cotta pilasters that further
reinforce and celebrate the entry. All this is topped off with an ornately
designed parapet in blues and yellows and finials in blue and yellow.