The Neoclassical style building is two-stories in height with the main facade looking onto Williams Park. The imposing brick facade stretched east-west from property line to property line but was set back from the sidewalk approximately nine feet to accommodate a large wooden porch and second story veranda. The north facade was two stories in height, capped by a decorative wooden cornice hood with a decorative raised parapet wall. A wooden porch and second story veranda ran the entire length of the main facade. This porch connected the building to the sidewalk. It featured paired Ionic columns supporting the second floor veranda, spindle railings and classically inspired trim details all of which define the Neoclassical design style. The wooden porch was supported by a rusticated block foundation.

Three major building projects and numerous minor renovations have significantly altered the appearance of the building and its interior layout. During World War I, a large red cross was placed on the second floor veranda to signify the building was the St. Petersburg chapter of the American Red Cross. The original alteration removed the Ionic columns and replaced them with square brick pilasters. The wooden porch deck and railings were also removed and a concrete floor system was added. The original wooden veranda floor deck and porch ceiling remained. The second major renovation took place in 1931 when the YWCA owned the building. They operated a cafeteria on the first floor and occupied the second floor with offices and meeting facilities. The change to retail space required the demolition of the remaining portions of the original porch and veranda, and the removal of all alterations made to the front of the building since construction in 1913. A cast stone facade in the Art Deco style was installed. The addition rose one story and reintroduced the veranda with a solid railing on the second floor.