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Data Analytics

Fast facts

  • Fastest growing sector in the nation and in the city; increased 36% over past 10 years
  • $300 million in exports annually (Market Street, 2014)
  • Big data market expected to grow approximately 40% annually
  • Average sector wage of $68,269 is nearly $23,000 more than the average county wage
  • St. Petersburg named the Best City for Millennial Job Seekers (NerdWallet, 2015) and one of America's Best Cities for Young Professionals (Forbes, 2017)

Data analytics is a quickly emerging sector resulting from the explosion of “big data” available for use and manipulation in our increasingly digital world. Over the past 10 years, the data analytics sector grew by 36% in St. Petersburg. Nationally, data analytics is forecast to grow nearly 40% annually due to the increasing use of big data by all types of businesses. Locally, the presence of several prominent firms such as HSN and Valpak position the city to capitalize on this growth by creating a hub for talent and employment.

The data analytics sector includes firms directly involved in data analytic services as well as firms with operations related to data analytics. Specializations include data processing, hosting, and marketing consulting services. These fields require a highly talented workforce with skills in information technology, business management, digital media, systems networking, mathematics, and statistics.

Given St. Petersburg’s many education and quality of life assets, the city is well-positioned to maintain a sustainable workforce. A scenic waterfront, thriving downtown, and relatively low cost of living attract Millennials who are likely to seek data analytic positions. Locally, there are many degree programs at the University of South Florida - St. Petersburg and St. Petersburg College that provide relevant training. Additionally, businesses in the city’s well-established financial services sector create a synergy with data analytics firms leading to growth opportunities for both. Top firms in St. Petersburg, including HSN, Valpak, Kobie Marketing, and Triad Retail Media, position the city to capitalize on future growth by creating a hub for talent and employment in the data analytics sector.

Key institutions

  • HSN
  • Valpak
  • SERV (American Express)
  • Raymond James Financial
  • Triad Retail Media
  • Clarifire
  • Ceridian
  • Kobie Marketing
  • Catalina
  • Taylor Media (The Penny Hoarder)

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