Accessibility Information skip navigation

Data Analytics

Fast facts

  • Fastest growing sector in the nation
  • Average wage is $25,000 greater than the adjusted county average of $43,021
  • Generates over $300 million in exports annually
  • Big Data market expected to grow nearly 40% annually

Data Analytics is a quickly emerging sector, stemming from the explosion of "Big Data" available for use and manipulation in our increasingly digital world.  In St. Petersburg, the presence of several prominent firms such as Valpak and HSN position the city to capitalize on this growth by creating a hub for talent and employment in this sector. 

The sector includes firms involved directly in Data Analytic services, as well as firms with operations that include Data Analytics. Specializations within Data Analytics include data processing, hosting, and marketing consulting services. These fields require a highly talented workforce with skills in information technology, computer science, business management and analytics, digital media, data management, system networking, and mathematics and statistics. Several related occupations are concentrated in the city including computer networking architects, desktop publishers, data entry keyers, and information security analysts.

Given its many assets, the city is well-positioned to maintain a sustainable workforce. First, the city’s high quality of life and affordability attract younger workers who are generally more likely to fill many of the Data Analytic positions. Locally, there are multiple degree programs at the University of South Florida (USF) St. Petersburg and St. Petersburg College (SPC) that provide training to support a skilled workforce. Businesses in the city’s well-established Financial Services sector create a synergy with Data Analytics, leading to growth opportunities for both.

Key institutions

  • HSN
  • Valpak
  • American Express
  • Raymond James
  • Clarifire
  • Ceridian
  • Kobie Marketing
  • Catalina

Print page Text resize: Increase font size Decrease font size Original font size Updated:

City of St. Petersburg
P.O. Box 2842
St. Petersburg, FL 33731

  • p: 727-893-7111
  • f: 727-892-5102
  • tty: 727-892-5259
Copyright City of St. Petersburg St. Pete TV - Off The Air