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News Release

Make a Difference: 'NOT MY SON' Community Canvassing Starts May 31

The entire community – businesses, neighbors, parents, students, teams, clubs and religious groups – is invited to join City officials and community partners for the fourth annual Not My Son community engagement campaign. Each Friday during the summer break we will take our message of "Make A Difference" to the streets of St. Pete with the simple goal of building relationships and encouraging others.

The first canvassing event will take place Friday, May 31 at Saint Joseph Catholic Church (2101 22nd Avenue South). Contact Louis Castaneda at 727-822-2153 for more information.

The community can also participate in the Not My Son initiative by taking the online pledge.

Free T-shirts, posters and yard signs are available while supplies last. Future dates will be announced on

“MBSK, through the Not My Son and Cohort programs, is an attempt to join the sources of the community together, redirect the trajectory that we see in many of our young people, particularly African-American boys in our communities. It’s not only happening in St. Petersburg, but it’s an epidemic happening across the nation,” according to Rev. Kenny Irby, Community Intervention Director for the city of St. Petersburg.

To learn more about My Brother’s and Sister’s Keeper and the Not My Son campaign, call Rev. Kenny Irby at 727-893-7708 or visit

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