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The Greenhouse launches Goal Accountability Project for St. Pete business owners

St. Petersburg, FL – Today, The Greenhouse announced the launch of the Goal Accountability Project (GAP) – the newest resource for business owners. The Goal Accountability Project (GAP) brings together a select group of business owners for an 8-week / 4-meeting series starting on July 23. Participants will learn effective goal setting skills and will be teamed up with accountability partners to provide reinforcement, encouragement and support throughout the series.

“Owning your own business can sometimes be the loneliest job in the world,” notes Jessica Eilerman, co-manager of The Greenhouse and Mayor’s Small Business Liaison. “We want to help build a human ‘infrastructure’ of peer support, encouragement and discipline for our entrepreneurial and small business community, and the GAP can help build these much-needed relationships.”

GAP is open to graduates of Entrepreneurial Academy, Small Business Enterprise firms (SBEs), St. Petersburg Area Chamber of Commerce members, established Greenhouse clients with existing businesses and St. Petersburg’s second stage business owners.

The program will be facilitated by Sheila Hooper Neisler, co-chair of Pinellas County SCORE and owner of Catalyst – A Marketing Company. A St. Pete native, she has adapted this series from a similar group she led in North Carolina. “Our focus was on developing an accountability process, not looking at the goals but rather the steps required to achieve the goals. We created a routine, a discipline and a safe, collaborative environment which resulted in 66% of the participants being more focused on achieving goals and a whopping 90% more confident about their goals, their efforts and their success.”

Those interested in learning more information about GAP are invited to attend an information session on July 9 at The Greenhouse (440 2nd Ave. N.) from 8:30 to 10:00 AM.

For more information and to apply, visit

About The Greenhouse
The Greenhouse is St. Petersburg’s front-door to business growth, providing business owners and entrepreneurs with the education, resources and assistance necessary to thrive in the local economy. Comprised of an expert team from the City of St. Petersburg and St. Petersburg Area Chamber of Commerce, along with a wide network of partners, we are committed to the economic growth and development of St. Petersburg’s economy.

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