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News Release

St. Pete Residents Encouraged to Participate in Virtual Challenge for Skin Cancer Awareness

Skin Cancer, Take a Hike!™ is a month-long virtual event hosted by the American Academy of Dermatology to raise funds and awareness to help prevent and detect skin cancers.

St. Petersburg, FL (November 2020) - November is National Healthy Skin Month® and this year the American Academy of Dermatology (AAD) is encouraging everyone to safely hit the trails to raise funds and awareness for one of the most preventable forms of cancers — skin cancer. 

The goal is to log 9,500 miles across the country, in honor of the estimated 9,500 people who are diagnosed with skin cancer every day. 

The dollars raised from this event help the AAD provide access to shade structures, like the one at Spa Beach at the St. Pete Pier that was generously donated by the AAD, as well as free screenings, sunscreen dispensers and educational resources to help prevent and detect skin cancers early, when they are most treatable.

This virtual event aligns with the goals of Healthy St. Pete, which is an division of the City of St. Petersburg led by the Parks and Recreation Department that aims to build a culture of health in St. Pete where the community can eat, shop, live and play healthy. Learn more at HealthyStPeteFL.com.

WHEN:
Nov. 1-30, 2020

WHERE:
From city streets to nature trails, Skin Cancer, Take a Hike!™ allows you to create your own experience!

REGISTER:
There are no fees or minimums to participate, to register:

  1. Sign Up: Register online at the American Academy of Dermatology’s website Skin Cancer Take a Hike
  2. Get Moving: Download the free Strava app and join the club, “Skin Cancer, Take a Hike” to track and share your progress with others who are stepping up for skin cancer.
  3. Connect: Join the Hike Facebook group to stay connected and watch the leaderboard throughout the event. We’ll also be posting mini-challenges for a chance to win some great prizes. Tag us in your social media posts and use the hashtag #SCTAH
  4. Spread the word: By sharing your commitment to take steps for skin cancer, you are joining a movement to educate the public about the importance prevention and detection of the most common form of cancer--skin cancer—which claims an estimated 32 lives every day.

To learn more, visit hike.aad.org/virtual

CONTACT:
Email hike@aad.org or call 847-240-1733.

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