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"Not My Son" Campaign Marks One Year - City To Announce New Program

City to Announce Newest Component of My Brother’s and Sister’s Keeper August 4

St. Petersburg, FL (August 4, 2017) – The City of St. Petersburg will host an event today celebrating this year’s “Not My Son” campaign, a grassroots community intervention initiative that focuses on reducing violence among African American youth. 

The media and the public are invited to join city officials and community partners on Friday, August 4, at 5:30 p.m., at the Enoch D. Davis Center, 1111 18th Avenue South. A community canvass led by Faith Church and Rev. J.C. Pritchett II, will immediately follow the press event.

Attendees will get an update about the first year of the Cohort of Champions, a program focused on improving educational and economic outcomes for African-American males ages 12-24. The City will also announce new programs under the My Brother’s and Sister’s Keeper initiatives, including a Youth Program Development Grant funding opportunity for non-profit organizations serving at-risk youth in St. Petersburg. 

Anticipated to launch in the fall of 2017, the purpose of the new Youth Program Development Grant Program will be to provide resources to non-profit and faith-based organizations engaged in projects which seek to improve the education, workforce participation, and enrichment of at-risk children and youth within the City of St. Petersburg. The grants are designed to support organizations that serve youth who are less likely to successfully transition into adulthood and achieve economic self-sufficiency or academic success.

In addition, the city recently expanded its commitment to youth in St. Petersburg with the first activity geared toward young women. Held in July, the Just be U! Girls’ Conference involved more than 130 middle schools girls from summer Parks and Recreation Center programs. The first of more programs to come, the one-day conference featured sessions on physical and mental health awareness, social media and personal branding, as well as fun and entertainment with a fashion show and performances.

To learn more about My Brother’s and Sister’s Keeper and youth initiatives, call 727-893-7174 or 727-893-7808. Visit for ongoing updates.

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