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My Sunshine City


You are my sunshine.

St. Petersburg shines for its leaders, citizens, entrepreneurs, artists and visitors for as many different reasons as there are days of sunshine.

The new 'My Sunshine City' campaign employs brand ambassadors from a group of diverse demographics and industries to tell St. Petersburg's story using their very personal sunshine and experiences. Below are a few of their stories, which will be featured locally, regionally and nationally through many media platforms.




My only sunshine.

We hear from our ambassadors of their travels, work backgrounds, and worldy life experiences. Yet one thing resonates consistently without fail. Nothing beats living, working and playing in St. Petersburg.

You make me happy.

It’s the people that matter and make St. Pete unlike any other city. This campaign focuses on their emotions, dreams, and aspirations to encapsulate a true emotional experience for the audience it reaches.

When skies are gray.

Although we boast 361 days of sunshine a year, it becomes evident we aren’t speaking of the literal sunshine. This campaign is a tremendous invitation and reminder of the bright quality of life available every day in St. Pete

The Sun Shines in St. Pete Every Day!

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