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My Brother's and Sister's Keeper

President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. Through this initiative, the Administration is joining with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle class.

St. Pete is one of those cities and has expanded the program to include young girls – My Brother’s and Sister’s Keeper.

Cohort of Champions

The City's inaugural Cohort of Champions Initiative, is a unique training opportunity for 100 young men, ages 12 to 24.

A key part of our My Brother’s and Sister’s Keeper Initiative, the inaugural Cohort of Champions training program involves educational, entrepreneurial, workforce, and enrichment training opportunities. The COC Training Initiative is the next step to prepare our African American boys and young men for the future as well as to develop a trained, qualified and ready workforce.

Learn more about the Cohort of Champions youth training initiative:

COC Digital Application (Ages 18+) COC Printable Application (Ages 18+)
COC Digital Application (Ages Under 18) COC Printable Application (Ages Under 18)

For more about the Cohort of Champions, workforce development and training for African-American boys and young men, contact Carlos Daniels at or Richard Prince at 

Just Girl Talk Conferences

City officials extended their commitment to youth in St. Petersburg with new programs geared toward young women – starting with the “JUST B YOU” Conference for middle schools girls in summer 2017 and the “JUST GIRL TALK” conference for young women in high school in April 2018. 

Mayor Rick Kriseman stated, “We are committed to improving the lives of everyone, including the young women of our city. I am pleased with the progress we have seen in our Cohort of Champions and our Not My Son campaign. This next important step in the My Brother’s and Sister’s Keeper initiative will help these young women and girls build a strong sense of self-confidence.”


The newest program of the Sister's Keeper Collective is Sister's Kin-nect -- "A community of inspiring women igniting and connecting opportunities." This annual event will offer a dynamic evening of personal investment, intention to ignite and inspire for women of all ages.

Not My Son

Not My Son (NMS) is a grassroots community outreach marketing campaign and intervention effort to assist African American male youth and young adults, (12-24 years of age) in the City of St. Petersburg under the MBSK umbrella. The primary goal is to promote positive achievement and anti-crime awareness. We solicit your support as we strive to serve notice that education, opportunities, and positive relationship are the formula for hope in our community. There are two ways to get involved:

  1. Take the Not My Son pledge.
  2. Join us for a Community Canvass.  Each Friday during the summer break we will take our message of "Rising Above Adversity" to the streets of St. Petersburg, FL with the simple goal of building relationships and encouraging others.      

Youth Development Grants

As the city continues to expand the Mayor’s education and community initiatives designed to provide additional opportunities to our youth and businesses, the fourth and newest component of My Brother’s and Sister’s Keeper (MBSK) is the Youth Development Grant program. To learn more, view Keep St. Pete Lit's Youth Development Grant testimonial video.

An 8-member Youth Development Grant Review Committeeconsisting of St. Petersburg residents, participate in the selection process. To learn more about the grant review committee, please read the Youth Development Grant Review Committee 2019 Goals. The committee uses the Youth Development Grants Scoring Rubric, 2019-2020 to determine grant awardees.


Apply here  Youth Development Grant Q&A Online Form

Applications are due Tuesday, April 23. Applicants can submit questions about the application or process using the online form above. View the YDG Voluntary Information Session video for additional information. 

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City of St. Petersburg
P.O. Box 2842
St. Petersburg, FL 33731

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