My Brother's and Sister's Keeper
President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. Through this initiative, the Administration is joining with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle class.
St. Pete is one of those towns and has expanded the program to include young girls – My Brother’s and Sister’s Keeper.
Not My Son
Not My Son (NMS) is a grassroots community outreach marketing campaign and intervention effort to assist African American male youth and young adults, (12-24 years of age) in the City of St. Petersburg under the MBSK umbrella. The primary goal is to promote positive achievement and anti-crime awareness. We solicit your support as we strive to serve notice that education, opportunities, and positive relationship are the formula for hope in our community. There are two ways to get involved:
- Take the Not My Son pledge.
- Join us for a Community Canvass. Each Friday during the summer break we will take our message of "Rising Above Adversity" to the streets of St. Petersburg, FL with the simple goal of building relationships and encouraging others.
Friday, July 20
Fruitland Heights Neighborhood
Saint Joseph Catholic Church
2101 22nd Avenue South
Contact: Louis Castaneda, 727-822-2153
Contact Us to learn more about our community canvass activities.
Click here to view and download the Not My Son Logo
Youth Development Grants
As the city continues to expand the Mayor’s education and community initiatives designed to provide additional opportunities to our youth and businesses, the fourth and newest component of My Brother’s and Sister’s Keeper (MBSK) is the Youth Development Grant program. View our short video to learn more about Youth Development Grants.
An 8-member Youth Development Grant Review Committee, consisting of St. Petersburg residents, participate in the selection process. Members are appointed for a one-year term of service that ends in 2019. All appointees will be eligible to serve another one-year term. To learn more about the grant review committee, please read the attached document.
Youth Development Grants Scoring Rubric, 2018-19
Cohort of Champions Youth Training Program
The City's inaugural Cohort of Champions Initiative, is a unique training opportunity for 100 young men, ages 12 to 24.
A key part of our My Brother’s and Sister’s Keeper Initiative, the inaugural Cohort of Champions training program involves educational, entrepreneurial, workforce, and enrichment training opportunities. The COC Training Initiative is the next step to prepare our African American boys and young men for the future as well as to develop a trained, qualified and ready workforce.
Learn more about the Cohort of Champions youth training initiative:
The 100 participants for 2017 have already been selected to participate in this unique, one-year program.
Applications for the inaugural Cohort of Champions were accepted through November 30, 2016. Parents/guardians, teachers, adults, youth should look for upcoming notices about the program for future years. 2016/2017 Documents:
For more about the Cohort of Champions, workforce development and training for African-American boys and young men, contact Rev. Kenny Irby, at 727-893-7808 or Kenneth.Irby@stpete.org.
Just Girl Talk Conferences
City officials extended their commitment to youth in St. Petersburg with new programs geared toward young women – starting with the “JUST B YOU” Conference for middle schools girls in summer 2017 and the “JUST GIRL TALK” conference for young women in high school in April 2018.
Mayor Rick Kriseman stated, “We are committed to improving the lives of everyone, including the young women of our city. I am pleased with the progress we have seen in our Cohort of Champions and our Not My Son campaign. This next important step in the My Brother’s and Sister’s Keeper initiative will help these young women and girls build a strong sense of self-confidence.”
"Just Girl Talk" - Online Registration Form