The greater downtown area is flourishing with a rapidly evolving retail and arts scene supported by a growing population of residents and daytime office employees. Revitalization of the downtown core continues with projects that include new retail shops, restaurants, research facilities, residential towers, craft breweries, and cultural facilities. Key areas of downtown include the Innovation District with the University of South Florida – St. Petersburg campus and Johns Hopkins All Children's Hospital and Research Center, Bayboro Harbor with a concentration of marine institutions, a museum district of seven institutions, and several major arts districts spanning from the waterfront up Central Avenue.
All of the city’s major industry sectors are represented by downtown businesses, especially those in Creative Arts and Design, Marine and Life Sciences, and Financial Services. Since 2014, 10 corporations have relocated their businesses from outside of St. Petersburg to downtown offices. Over the past five years, the number of dwelling units downtown has increased by almost 20%.
Downtown has three redevelopment areas: Intown, Intown West, and Bayboro Harbor.
Downtown Demographics 2018
Downtown Development Projects Map - December 2018
Major projects include:
- The Salvador is a 13-story, 74-unit green-certified condo building under construction at 2nd Street S and Dali Blvd (5th Avenue S). The tower, overlooking Tampa Bay and the Dali Museum, includes 3,300 SF of retail.
- St. Petersburg II Apartments, developed by NRP Group of Beacon 430, is an 8-story, 348-unit apartment complex on the block between 4th and 5th Streets and 2nd and 3rd Avenues S.
- The long-vacant Pheil Hotel site at 400 Central Avenue underwent demolition and will be developed as a mixed-use project by the New York developer, Red Apple Group.
- ONE St. Petersburg will be located on the block bound by Central Avenue, 1st Street N, 1st Avenue N, and 2nd Street N. The mixed use project includes a 13-story, 174-room hotel, a 41-story condo building with 253 units, and over 17,000 SF of retail space. After completion, it will be the tallest building in Pinellas County.
- The Galaxy Hotel, located at 316 1st Street N, will be an 11-story boutique hotel with 100 rooms.
- The James Museum of Western & Wildlife Art is under construction at 100 Central Avenue. Expected to open in fall 2017, the museum will be the permanent home of 400-500 premier works of art from the collection of Tom and Mary James. The project includes 30,000 SF of gallery space, a sculpture court, a 120-seat theater, event space, store, and cafe.
- The Museum of the American Arts and Crafts Movement is under construction on 3.5 acres at 4th Avenue N between 3rd and 4th Streets. The $70 million, 5-story museum will have 172,000 SF of space making it the largest museum in Tampa Bay.
- Johns Hopkins All Children’s Hospital is constructing an $85 million, 225,000 SF research facility at 5th Street and 6th Avenue S. When completed in 2018, the facility will employ approximately 200 faculty, educators, researchers, physicians, nurses, and support staff. The project includes a 250-seat auditorium, research offices, simulation lab, and research lab space.
- A new Police Headquarters will be built at 1301 1st Avenue N, across the street from the existing station. The $81 million, 167,519 SF project is expected to be completed by the end of 2018.
New St. Pete Pier: City Council approved the $46 million Pier Park project in May 2015. Demolition of the old pier began in August 2015. The City issued RFPs for a pier head waterfront restaurant and pier programmer and operator in Fall 2015. Demolition of the old pier is complete and the project is currently in the design and permitting phase. The New Pier is expected to be completed by the end of 2018.
Downtown Waterfront Master Plan: City Council approved the Downtown Waterfront Master Plan which provides a vision for the future of downtown waterfront from Coffee Pot Bayou to Lassing Park. The plan ties the waterfront together with a continuous trail of activities and amenities and also makes more extensive use of important economic development assets including the Port and Marina.
- Tropicana Field - Home to the Rays, St. Petersburg's official home of Major League Baseball.
- Mahaffey Theater/Duke Energy Center for the Arts - Big3 Entertainment operates this multi-purpose facility as an entertainment center. Beautifully renovated in 2006, the curtain at the Mahaffey rises on a diverse line-up of stage and special events.
- The New St. Pete Pier - St. Petersburg's "inverted pyramid" Pier has closed, but the New St. Pete Pier is underway. See what's planned for the new Pier here.
- Sunken Gardens - The city has preserved and enhanced this historic garden, now open to the public as a botanical attraction. Sunken Gardens offers opportunities for diverse educational programs and provides a gathering place for celebrations as well as social and corporate functions.
- Coliseum - The Coliseum serves the entire community in a unique historic venue by providing a gathering place for celebrations, dancing, entertainment, educational and social functions.
- St. Petersburg Marina - The largest marina in the state with more than 600 rental boat slips, the Marina provides safe and secure moorings to the boating club.
- Albert Whitted Airport - The historic Albert Whitted Airport on St. Petersburg's downtown waterfront is the birthplace of scheduled aviation as well as the birthplace of National Airlines. The airport is a first-class general aviation airport that averages 75,000 aircraft operations each year.
- Port St. Pete - Port St. Pete on downtown's Bayboro Harbor contributes to the economic development of St. Petersburg by providing commercial maritime facilities and recreational opportunities for the general public.
- Jamestown Apartments and Townhomes - The Jamestown Apartments and Townhomes is a quiet residential community designed for low to moderate-income families. This unique housing community is owned and operated by the City of St. Petersburg and is located close to the heart of the City's downtown area. Since opening, Jamestown continues to operate as a successful model community.
The Gateway area lies at the crossroads of Tampa Bay in north St. Petersburg. It is home to the region’s top employers including Raymond James Financial, Home Shopping Network, and Jabil. The Gateway area supports more than 2,700 businesses and 60,000 employees.
The geographic location of the area makes it highly accessible to regional transportation assets including two international airports, three seaports, four bridges, and six major roadways. With an ideal location, businesses have access to a large and talented workforce population of over 712,000 within a 30-minute drive time. The Gateway area also benefits from a strong customer base. Nearly 1.5 million Tampa Bay residents can access Gateway driving 30 minutes or less. This 1.5 million population represents $1.8 billion in entertainment spending, which Gateway businesses are advantageously located to capitalize on.
As it expands, the Gateway area offers growing office, retail, and residential opportunities. Since 2014, major companies have relocated or expanded their existing offices and facilities including Valpak, HSN, Maxi-Blast, AGR Florida, and Great Bay Distributors. New mixed-use and residential projects, such as Ibis Walk and Peridot Palms, continue attracting new residents and businesses.
Gateway Development Projects Map - June 2016
PPC/MPO Gateway/Mid-County Emphasis Area Overview
Transportation Projects Update from Forward Pinellas - March 2017
CareerSource and Florida Makes Presentation - March 2017
Gateway Business Council
The Gateway Business Council is a group of business leaders representing the Gateway area's top companies. The group meets with city staff on a quarterly basis to discuss development updates, transportation projects, workforce development, and place-making, as well as to share business news. The next meeting will be in late June 2017.
This document summarizes key issue discussions and progress achieved since the group's inception in spring 2015: Gateway Business Council Review
The Gateway Business Council is always looking to expand. If you are interested in participating, please contact firstname.lastname@example.org.
Major projects include:
- Power Design, a national electrical contracting business, is expanding its 70,000 SF headquarters with an investment of over $3 million. Plans include a 34,326 SF manufacturing and distribution center and a 19,600 SF office. The expansion project is expected to create 60 new jobs.
- Jabil is remodeling a 69,000 SF building at 10001 16th Street N as a new research and development lab to house engineers working on wearable technology.
- FedEx is constructing a new 236,976 SF distribution center at 1960 102nd Avenue N.
- The Gandy Corridor Project is currently underway transforming Gandy Blvd into an elevated six-lane road running east of I-275 to west of Dr. Martin Luther King Jr. Street, where it will continue as four lanes east of 4th Street. The project also includes plans for bicycle and pedestrian improvements, such as trail extensions and sidewalk connections, helping to make Gateway a more livable community. The project should be completed in 2017.
- The Gateway Express Project will provide a direct connection from I-275 to US 19, the St. Pete/Clearwater Airport, and the Bayside Bridge via an elevated fixed toll expressway. The new expressway will give the community faster travel times and will include a dedicated transit lane. Construction is expected to begin early 2017.
- Echelon City Center is a proposed mixed-use development in Carillon Park with 2.8 million SF that will include office space, apartments, retail, and a boutique hotel. Echelon predicts a five to seven-year buildout with development costs ranging between $600 and $700 million.
Immediately south of downtown, the Innovation District is a cluster of higher education, marine science, healthcare, business incubation, and media institutions. The city has been working with the newly formed Board of the St. Pete Innovation District to expand the growth and development of the area. In 2015, four committees were created to focus on business development, real estate, placemaking and branding, and research collaboration and innovation. The Visioning Summary Report, completed in fall 2015, refines the District's focus and priorities. A Streetscape and Connectivity Plan for the District was completed in 2017.
Within the Innovation District, St. Petersburg’s marine and environmental sciences institutions flourish in downtown’s Bayboro Harbor area, ideally located on Tampa Bay near the Gulf of Mexico. Anchoring the district is the St. Petersburg Ocean Team – the premier consortium of marine science, oceanographic, and environmental research agencies and institutions in the Southeastern United States.
The Ocean Team includes public and private non-profit agencies, such as NOAA, University of South Florida (USF) College of Marine Science, SRI – St. Petersburg, United States Geological Survey (USGS), and the Fish and Wildlife Research Institute (FWRI) that are devoted to marine and environmental research in Florida, the Caribbean, and beyond.
Ocean Team agencies employ more than 1,600 people whose spending generates an additional 1,800 employees and leads to a total impact of $251 million in gross county product. As the district evolves, firms in related industries have the opportunity to capitalize on technology transfer and research commercialization by locating near the district with access to a growing, specialized workforce.
St. Petersburg is home to three Florida Main Streets, a State and national economic development program that comprehensively improves traditional business districts. The Florida Main Street Program is administered by the Florida Department of State Division of Historical Resources and is structured around the Main Street Approach, a revitalization strategy developed by the National Trust for Historic Preservation. The Main Street Approach targets economic development, design, promotions and organization components.
This preservation-based approach builds on the community's inherent assets: architecture, small businesses, a connection with the past, and a sense of place, to physically and economically revitalize business districts. The Florida Main Street Program seeks to successfully combine historic preservation and economic development in local revitalization initiatives. St. Petersburg is the only city in the entire State of Florida to have three Main Street areas – Deuces Live, Grand Central and The EDGE districts.
Florida Main Street is a grass roots self-help program. The City and state provide financial assistance and technical assistance, but the credit and responsibility for success rests with the volunteers who offer their time, expertise, and enthusiasm to improving our Main Street areas.
The Deuces Live District, designated a Florida Main Street in 2001, is located from 2nd Avenue South to 18th Avenue South along 22nd Street. The Main Street office is located at 823 22nd Street S Suite A. For more information, please contact the Deuces Live Program Manager, Veatrice Farrell, at 727-433-8237 or email email@example.com or visit the District’s website.
The Grand Central District, designated a Florida Main Street in 2001 and being nationally accredited, includes Central Avenue, and 1st Avenues North and South from 16th Street to 31st Street. The Grand Central Main Street office is managed by Tawnee Walling and is located at 2529 Central Avenue. For more information, please contact the office at 727-828-7006 or firstname.lastname@example.org or visit the District’s website.
The EDGE District was designated a Florida Main Street in 2014 and is nationally accredited. The District includes Central Avenue and 1st Avenues North and South from Dr. Martin Luther King Jr. Street to 16th Street. The EDGE District Main Street office is located at 11B Dr. Martin Luther King Jr. Street South. For more information, please contact Barbara Voglewede at 727-329-8869 or email@example.com, visit the District’s website or download the EDGE District mobile app.
- EDGE Master Plan Presentation
- EDGE District Improvement Plan
- EDGE District Economic & Market Assessment
In April 2013, over 240 residents and business owners came together to develop a future vision for the Skyway Marina District located along 34th Street South, between 30th and 54th Avenues.
The City of St. Petersburg, together with the Steering Committee, worked on a planning process that covered eight months and many topics. Participants were presented with information on Transportation, Land Use, Design and Site Development, Economic Development and other topics. Through this process, a new identity and plan was forged. The Skyway Marina District was adopted as the name of this area and a logo was unveiled in October 2013.
The Skyway Marina District Plan represents a collective vision for a south St. Petersburg mixed use center. The community has long desired a destination district in the far southern Pinellas County area as their first option for shopping, dining and employment. A successful district would expand the market from local to regional, improving the business mix and increasing employment opportunities.
The following objectives are core to the success of the Skyway Marina District Plan and are the basis for these strategies:
- Create a place with a recognizable identity
- Increase the population and buying power
- Increase employment
- Create a multimodal environment
- Promote sustainability
Strategies have been defined to accomplish the vision, including Transportation, Streetscape, Land Use & Site Design, Economic Development, Marketing & Promotions and Implementation.
The Skyway Marina District Association’s office is located at 4601 34th Street South. Skyway Marina District executive director, Misty Bottorff, can be reach at 727-866-2696 or firstname.lastname@example.org or by visiting www.skywaymarinadistrict.org.
The Tyrone area lies west of downtown with convenient access to area beaches. The area’s character is mostly retail and residential. Tyrone Square Mall is a primary retail attractor for the area and is evolving as a more upscale entertainment and restaurant destination.
Major projects include:
- The Sears site at Tyrone Square Mall will be redeveloped as a shopping complex with Dick's Sporting Goods, Lucky's Market and PetSmart as anchor tenants.
- The 29-acre Raytheon site, located at 1501 72nd Street North, was home to a 500,000 SF manufacturing facility. The site, zoned for industrial use, is currently for sale. More information about this prime redevelopment opportunity can be found through the city's Blue Chip database.
The Warehouse Arts District brings together a widely diverse group of artists, entrepreneurs, manufacturers and other creative minds to develop, promote and enhance critical components of this special part of St. Petersburg, Where Art is Made. The District is bounded by 1st Ave. N. and 10th Ave. S. between 16th St. and 31st St. Much of this area was industrial, populated with warehouses and small manufacturing companies. For decades, the Seaboard Railroad Station (now the Morean Center for Clay) was an important link between those businesses and their clients. However, in recent times many of the buildings sat empty and the area began decaying and falling into decline. Artists, always seeking studio space, saw potential in the area due to the large warehouses and proximity to other districts and areas in the city. Now, more than 200 artists and studios have found a home in the Warehouse Arts District.
Warehouse Arts District and Deuces Live Joint Action Plan
The City of St. Petersburg, along with the Deuces Live Main Street, the Warehouse Arts District Association, and local businesses & residents, developed an Action Plan for enhancements to the 22nd Street Deuces Live Corridor and the Warehouse Arts District. A segment of the historic 22nd Street South corridor is a certified Florida Main Street striving to revitalize the area, while preserving its cultural heritage.
This plan identifies improvements that are specific to the unique area while working to create a more unified, consistent infrastructure for the overall region:
- Basic Infrastructure (sidewalks, street trees, lighting, etc.)
- Progressive Steps (streetscapes, road diets, bike lanes, etc.)
- Transformational Projects (signature parks and streets)
The plan also identifies opportunities for collaboration between private property and public realm to create shared solutions that encourage a more unified sense of place and urban function.
- Warehouse Arts District Deuces Live Action Plan
- Warehouse Arts District Deuces Live Issues and Opportunities Report
Current Projects & Events
- The ArtsXchange – Development is underway of 50,000 square feet of studio and gallery space spanning an enclave of six warehouse properties on 22nd Ave. S.
- Second Saturday Art Walk – this popular monthly “open house” event at St. Petersburg galleries has now expanded to the Warehouse Arts District with connecting trolley service on the second Saturday evening of each month.
- Art on the Trail – The Pinellas Trail, an off-road cycling and pedestrian trail that runs along the north/south length of Pinellas County passes through the Warehouse Arts District. The local association is working with city and county to install art on the trail throughout the district.