My Brother's and Sister's Keepers

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OpportunIty creation for all

President Obama launched My Brother’s Keeper to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. Through this initiative, the Administration partnered with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and workforce development programs to prepare them for their next life chapter. St. Pete adopted the initiative and expanded the program to include girls and young women—My Brother’s and Sister’s Keeper. 

My Brother’s Keeper

My Brother’s Keeper is focused on five milestones: Getting a healthy start and entering school ready to learn, graduating from high school ready for college and career, completing post-secondary education or training, successfully entering the workforce, and keeping kids on track and giving them second chances.

NOT MY SON

Not My Son (NMS) is a grassroots community outreach marketing campaign and intervention effort to assist African American male youth and young adults (12 to 24 years of age) in St. Pete under the MBSK umbrella. The primary goal is to promote positive achievement and anti-crime awareness. We solicit your support as we strive to serve notice that education, opportunities, and positive relationships are the formula for hope in our community. There are two ways to get involved:

  1. Take the Not My Son pledge.
  2. Join us for a Community Intersection Rally. Each Friday during the summer break we will take our message of "Enough is Enough" to the streets of St. Pete with the simple goal of building relationships and encouraging others.
Upcoming Canvass Dates
Please check back for 2022 summer canvassing dates.

My Sister’s Keeper

The Kriseman administration expanded the existing My Brother's Keeper initiative to offer support, events and curriculum for young women in St. Pete's community—My Sister's Keeper.

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Cohort of Champions

The Cohort of Champions (COC) training program involves educational, entrepreneurial, workforce, and enrichment training opportunities for 100 young men and women, ages 12 to 24. The COC training initiative is the next step to prepare our African American young men and women for the future as well as to develop a trained, qualified and ready workforce.  

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Youth Development Grants

The Youth Development Grant program provides funding opportunities to local non-profit organizations who provide services to St. Pete youth. This program expands on the other mayoral education and community initiatives that are designed to provide additional opportunities to St. Pete’s youth and businesses.

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